Regulatory Tailwinds and the Growth of ETFs
Exchange-Traded Fund (ETF) assets have grown dramatically in recent years. From $112 billion in 2019 to $509 billion in 2023, ETFs have logged a 35% five-year compound annual growth rate. For the past ten years, ETFs have grown consistently and gained significant market share relative to mutual funds. Since 2013, ETF assets have increased from […]
Mutual Fund Marketing: Sales Reporting and Email Strategy
Historical sales reporting can significantly enhance email marketing campaigns for mutual funds targeting new potential investors. By leveraging sales reporting, mutual funds can create more effective, personalized and data-driven email marketing strategies. Personalization and Segmentation Sales reporting provides valuable insights into the behavior and preferences of existing investors. By analyzing historical sales reporting data, mutual […]
Mutual Fund Marketing: Sales Reporting for Digital Strategy
Sales reporting serves as a fundamental tool for marketers looking to maximize the impact of their digital marketing strategies, especially in the competitive landscape of US mutual funds. With insight gleaned from comprehensive sales reporting, marketers can fine-tune digital marketing efforts across key channels like search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and […]
Mutual Fund Marketing: Distributors and Data Analytics
For the sales and marketing teams of US mutual funds, leveraging third-party distributors helps to expand their reach and manage relationships with investors. These third-party distributors, such as brokerage platforms, financial advisors and independent sales agents, serve as intermediaries that offer mutual funds to a broad array of investors. Collaborating effectively with these distributors involves […]
Omnibus Trade Reporting: A Challenge to Compensation Strategy
The Omnibus Reporting Trend In the current landscape of mutual funds, intermediaries are increasingly opting for omnibus trade reporting, which aggregates trade data by time period and prevents the visibility into individual transactions necessary for meaningful sales analysis or sales reporting. Currently, a Fidelity client can still go to the Fidelity portal and see everything […]
The Service that Backs the Systems in Successful Sales Reporting
Constructive Engagement In the competitive arena of mutual fund management, insightful sales reporting is highly beneficial. Exceptional customer service support from the sales reporting provider is not just beneficial—it’s crucial. This support spans three vital phases: the sales process, account setup and onboarding and ongoing client success. Throughout these stages, close engagement with client support […]
The Sales Reporting Process – Part 4: Sales Performance Insight Where You Need It
In the competitive landscape of investment fund sales and marketing, insights from robust sales reporting are critical. These insights not only shed light on past performance but also offer invaluable guidance on how to optimize new sales opportunities. Understanding the nuances of sales reporting is the key to unlocking strategies that maximize sales potential and […]
The Sales Reporting Process, Part 3: The Sales Performance Dashboard
The benefits of sales reporting depend entirely on complete and clean sales data. The data aggregation and data cleaning processes are essential to useful sales reporting. Without complete and accurate data input, sales reporting output is misleading at best. But once the underlying data is correctly cleansed and prepared, the benefits of sales reporting extend […]
The Sales Reporting Process – Part 2: Why Data Cleaning?
The process of collecting and interpreting raw sales data from the intermediary is only the beginning of data cleaning. Once intermediary outputs are mapped into the sales reporting system and advisor details and codes have undergone initial scrutiny, a thorough data cleaning process is a crucial step for accurate sales reporting, a process that demands […]
The Sales Reporting Process – Part 1: Where Does the Data Come From?
The process of acquiring and preparing sales data from intermediaries for data cleaning and sales reporting begins with establishing contact with these intermediaries to obtain the necessary data files. This initial step is crucial for clients who wish to gain deeper insights into their sales transactions, beyond the surface-level information provided by entities like Fidelity. […]