Unlocking The Power of Clean Data
I n today’s fast-paced, data-driven world, the key to staying ahead lies in how well companies can leverage data to drive actionable insights. The rapid advancements in artificial intelligence (AI) are paving the way for unprecedented opportunities in business intelligence, enabling firms to transform data into strategic knowledge. However, the real challenge lies in having access to data and ensuring that this data is clean, well-structured, and ready to be utilized by AI models. This is where the intersection of AI, data stewardship, and advanced platforms like SalesFocus Solutions’ (SFS) MARS system becomes critical.
Many asset management firms try to gain a competitive advantage by hiring data scientists and leveraging technology, including AI, to provide new insights and obtain actionable information. However, the results of these efforts will only be as reliable as the underlying data the firm uses to get results.
Our experience has shown that many asset management firms face similar challenges that hinder data mining and take advantage of the benefits that newer business analytics technologies, including AI offer. Some of these challenges include:
- Data scattered across multiple systems and formats which provides challenges in quickly accessing and analyzing data points from the various systems;
- Data in different levels of detail which makes it difficult to obtain comprehensive granular results across an enterprise; and
- Data that is incomplete, inaccurate, or duplicative which deters sales and marketing effectiveness.
SFS and The MARS Platform Provide This Solution
Fortunately, there is a solution that eliminates the challenges that come from bad data and, instead, provides the infrastructure for secure data governance, integration with in-house systems such as a data warehouse, the platform to mine data for new business insights, and better prepares Asset Management Firms to take advantage of the coming age of leveraging AI algorithms to automate the conversion of data into actionable knowledge.
The MARS Platform ensures a firm’s data is collected, stored, and transformed in a way that is scalable across the organization and optimized for analytical purposes.
Data Governance
Our MARS data stewardship team employs comprehensive detailed processes for data management, including collection, storage, access, and retention thereof
Data Transformation
MARS aggregates data from an unlimited number of sources for all product types and consolidates data into a unified, accessible repository.
Data Cleaning and Normalization
Our MARS Data Stewardship team ensures data is accurate, consistent, and free of errors and inconsistencies.
Data Integration
MARS converts data into formats suitable for analytics, business insights and inferences, AI modeling, and exporting to CRMs and other in-house systems such as data warehouses, Master Data Management (MDM) systems, or analytics tools such as PowerBI and Tableau.
Scalability
MARS has been designed to handle unlimited data volumes and its infrastructure can handle increasing volumes of data as your organization grows.
As Asset Management firms adopt more sophisticated data analytics solutions, including AI algorithms, it makes sense that those with access to high-quality data and the processes and systems to exploit it fully will have a clear advantage over competitors in mining data to gain insights and grow AUM. For AI to generate meaningful and accurate insights, it needs to be trained on vast, clean, structured, and normalized data. This is why data stewardship has become a cornerstone of modern business strategy. Companies that invest in robust data governance, integration, and transformation processes will have a distinct competitive edge. These processes ensure that data is collected, stored, and processed, scalable across the organization, and optimized for AI utilization.
