Blog The Sales Reporting Process – Part 2: Why Data Cleaning? The process of collecting and interpreting raw sales data from the intermediary is only the…David FisherMarch 21, 2024
Blog The Sales Reporting Process – Part 1: Where Does the Data Come From? The process of acquiring and preparing sales data from intermediaries for data cleaning and sales…David FisherMarch 11, 2024
Blog Your Unique Value Proposition The Unique Value Proposition (UVP) of your mutual fund offering serves as the cornerstone of…David FisherFebruary 27, 2024
Blog Analyzing the Competitive Landscape In marketing of mutual fund investment products, understanding the competitive landscape is essential for developing…David FisherFebruary 20, 2024
Blog Direct-to-Investor Mutual Fund Marketing In the digital age, mutual fund companies are increasingly adopting a direct-to-investor marketing strategy to…David FisherFebruary 13, 2024
Blog Making the Most of Selling Agreements For mutual fund companies, establishing a selling agreement with a financial advisor firm is a…David FisherFebruary 6, 2024