MARS can also aggregate and report on data from both mutual fund and ETF data providers. As a result, MARS can increase sales visibility and market positioning for firms who are contemplating adding ETFs, and for those who already have them. Specifically, MARS can:

• Aggregate and normalize data from all ETF data sources.
• Reconcile ETF data to obtain information at the most detailed level.
• Standardize ETF data for reporting purposes.
• Integrate competitive market intelligence and RIA data.
• Provide advanced analytics and insights into new sales opportunities.