One of the most rewarding aspects of my job is being able to interact directly with the end users of our MARS products and services. Over the past few months, I have had the opportunity to attend three clients’ annual sales meetings to review our current products and services and get invaluable feedback from the people who depend on these products and services every day. When I present and review newly released features, I am always impressed by the depth of knowledge our clients have for our products and how they continually make suggestions to help us improve the product, thus allowing them to be more successful at their jobs. One of the fringe benefits of being at these meetings is when more experienced and savvy users of our web and mobile apps share their insight, tips, and knowledge with their colleagues. I’ve often heard comments like, ‘Wow, I didn’t know you could get that information so easily on the mobile app’ and ‘Having access to this on the road is a game changer!’. These quotes are straight from some of our wholesaler clients and are not coming from our Marketing department. I don’t often get the chance to spend significant and meaningful time with all our end users, but when I do, it’s truly a mutually beneficial experience. We always come away from these meetings with changes and enhancements that we implement that benefit all our clients. More importantly, these meetings are an opportunity for us to enhance and build on the strong relationships we have cultivated over the past 16 years.